- Website Design
- Digital Marketing
- Graphic / Logo Design
- Videography
- Social Media
- Web Hosting
- Promotional Marketing
- SEO
From 2019 to 2021, I managed digital marketing and online support for Ellis Falls Country Music Group, focusing on their social presence, event promotion, and overall brand presentation. During this period, the band maintained active Facebook and Instagram profiles, promoted live shows, and drove fans toward their website and booking channels. If you scroll back through their 2019–2021 content, you can clearly see a step up in how the band is presented and how actively fans were engaging with the posts compared with later activity.
Scope of Work
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Developed and refined the group’s online identity across social media and web.
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Supported ongoing promotion of live shows, appearances, and releases to keep the fanbase informed and engaged.
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Coordinated and maintained third‑party music and marketing platforms required for distribution and promotion.
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Provided long‑term stewardship of their digital presence rather than a one‑time design or setup.
Long‑Term Support and Overhead
The initial agreement covered both my time and the recurring costs of necessary third‑party services. When the client stopped honoring the payment agreement, I continued funding those platform and overhead expenses out of pocket from 2021 through 2023 to avoid disrupting their online presence. Ultimately, I had to discontinue services when it was no longer sustainable to carry those costs on my own.
Measurable Impact
If you review Ellis Falls’ social channels between 2019 and 2021, you can see the most consistent marketing cadence, stronger visual presentation, and higher engagement around shows and releases. That window represents the period where my work had the greatest influence on how the band showed up online and how their audience interacted with them.
